Voluntary Pet Care Community
Project Title
TwistyTales is a space for mutual help and volunteer work that prioritise animal welfare. In this sense, users can choose a volunteer to take care of their pet while they are travelling.
Project Overview
SUMMARY
There are three main options for a pet when their parents are on vacation.
1. They can have someone take care of their pet in their house
2. Have their pet go to someone else’s place
3. Take their pet with them.
What they do with them depends on :
- how long they’re traveling
- how much money they’re willing to spend
- how much they trust others to take care of their extended family.
ROLE
UX Designer
User Researcher
Visual Designer
DURATION
4 weeks
Problem statement
Pet parents struggle to find a harmonious solution that addresses the challenges of pet hoarding, pet sitting expenses, and reliance on friends or family when planning travel. These difficulties arise due to financial burdens, trust concerns, and the well-being of their pets being compromised by unfamiliar environments.
Goals
USER GOAL
1. Qualified :
As a user I should be able to assess if a host is qualified or experienced enough to host a dog. I should be able to trust that the host has adequate experience in taking care of a pet.
- Host is able to understand a Dog’s body language to communicate with him
- Host is able to serve right and timely meals to dog
- Host is able to cater to any emergency first aid needs of the dog.
2. Trust
As a user I should be able to trust a user enough to host my dog.
Ensuring there is not a bad actor.
3. Compatible
As a user I want my pet to have good time or be compatible with the host
- Host or someone from host family should be able to spend some time with the pet
- My pet enjoys his time with the host
- There are more pets at host family for my pet to socialise
- Host is able to provide a spacious accommodation for my pet
4. Communicative
As a user, I want the host to be communicative with me so that I’m relaxed that my pet is being taken care of.
- Receive a photo of the pet every day.
- Host reassuring their pet is being taken care of.
5. Convenient
As a user, it should be easy to find a host.
- It’s convenient to choose from a pool of available candidate host.
- It’s convenient to close on a candidate host.
PRODUCT GOAL
-
To provide a support network for pet owners
-
To create a community of pet owners
-
To exchange information on pet care
Design Process
INITIAL EXPLORATION
USER FLOW
WIREFRAMES
USER TESTING
Upon encountering the app, the user faced challenges in comprehending its design and navigating through its features, primarily due to the presence of multiple navigational elements in both the header and footer. Sensing the user's frustration, I embarked on a mission to redesign the app, aiming to enhance its intuitiveness and user-friendliness.
HIGH FIDELITY MOCKUPS
The hamburger menu helps maintain a cleaner and less cluttered interface.
Single navigation at the footer
FAB button across navigations
User Goal 1 - How do we know that a person is Qualified to nurture a pet?
QUALIFIED
1. Capture and highlight detail if a person is currently a pet owner and what is the age of the pet
QUALIFIED
2. Allow users to post questions for their pet and showcase all answers from a person in their profile.
User Goal 2 - How do we earn user Trust or keep bad actors away from community
TRUST
1. Encourage users to host events like celebrating their dog’s birthday, where pet parents can meet and socialise and build trust with each other.
TRUST
2. We can capture a pet’s birthday and nudge parents to host a birthday party and invite other members of the community
TRUST
3. Testimonial to provides evidence of positive experiences and outcomes from others who have already engaged with a particular member
TRUST
4. Peep into user’s pet keeping lifestyle
User Goal 3 - How do I make sure my pet is having a good time with the volunteer?
COMPATIBLE
1. Allow users to add nature or key trails of their dogs while creating dog profile.
COMPATIBLE
2. Allow user to share their pet parenting philosophy in their profile (use of hashtags to help like minded pet parents find similar pet parents)
With more time, I'd gladly add extra features to enhance the overall experience.
COMPATIBLE
3. Capturing helpful information: Ask users certain questions when he volunteers to pet keep another pet parent’s dog like-
Does he have a lawn/spacious house
Is he a pet parent/enthusiast
4. Facilitate trials: Give users a message each other so that they can coordinate over a pet trail experience if the pet is happy with a new person.
User Goal 4 - Reaching out to the volunteer
COMMUNICATIVE
Users can directly message another pet parent through messages.
User Goal 5 - How can a user conveniently find a host?
CONVENIENCE
1. Picture badge lets users know who is looking to be a volunteer and who is looking for a host.
CONVENIENCE
2. With Volunteer tab users can easily post a request to find a host when they have a travel plan coming up. All interested volunteers can directly message the user.
PROTOTYPE OF THE PRODUCT
Results
Despite the project not being fully developed or launched, I would still like to evaluate its success based on key performance indicators such as the :
1. NPS score, which provides insights into the value the product could potentially add to users' lives.
2. Additionally, I would consider metrics like retention rate to measure the number of users who continue using the product over time,
3. User engagement to gauge the amount of time users spend actively interacting with the application.